Monday 16 January 2017

Why am I doing this?

For those that know me well (which is a good amount of the people here - I would assume), it may not come as a surprise to you that I've created a page about men's style. But for those that I do not know yet or perhaps know but haven't touched base with in a while, I want to give a little backstory. Ever since my "interesting" summer co-op experience in construction, I've been having my second thoughts about my career in the industry that I was otherwise CONVINCED my future would be in. The problem is that I care. I care way too much about the actual people behind the construction process compared to the actual building undergoing development. I would rather help people overcome their problems then help build an over-glorified shelter that should normally withstand the tests of time and brave the elements. 


So I'm taking my efforts elsewhere, to the men's style and personal development industry. Construction can be a back up after I graduate in April. I don't know where this journey will take me but I do know that I am more than capable of coming up with endless ideas until I find something (or multiple things) that works. So I'm taking to Youtube, Instagram, Facebook, my blog, and perhaps other social mediums in the future with the hopes of sharing my journey with the world to help us all become the best versions of ourselves that we can be. This is what I want to do and everyday I wake up feeling more passionate about my decision.


I ask you to be patient but also stay tuned. I started this on a whim in November as a hobby but in just 2 months, things have already exploded! So I'm off with a bang. I have ZERO experience in BUSINESS and/or FASHION, yet I've been able to secure a part time job selling custom accessories at shows across the GTA in 2017, picked up a brand ambassador opportunity from an accessory brand from the UK, and will be attending Men's StyleCon 2017 in February, which is a convention where fellow men's style and personal development content creators are assembling for a weekend of inspiration and networking. 


Is Casually Formal a business? No, but I want business to come of it sooner rather than later. I promise that I will stay authentic and give honest reviews of my content. If something sucks, I'm not going to promote it or even mention it, unless it's a video about how something sucks haha.
So that's why I'm doing this. I'm doing it for me and for you. For the gentlemen and gentlewomen out there. Thank you for putting up with me this far, but this is just the start of something great! Remember above all else to stay true to yourself, follow your passions, and enjoy this gift of life given to us.



And above all else...
Stay casual guys,
Michele.